Pure Broadband vs Virgin Media:
Broadband Performance Comparison

Pure Broadband Logo

Performance Score
Average Download 14 Mbps
Average Upload 13.06 Mbps
Average Latency 17ms (smaller is better)
Virgin Media Logo

Performance Score
Average Download 79.49 Mbps
Average Upload 17.54 Mbps
Average Latency 16ms (smaller is better)
 Pure Broadband LogoVirgin Media Logo
Service TypesCable
Average Speed Test Result14 Mbps79.49 Mbps
Tests above 50 Mbps30%61%
Speed Range Rank52nd best speed range15th best speed range
Speed Test Rank21st fastest2nd fastest

Pure Broadband vs Virgin Media: Speed Comparison

Pure Broadband is the 28th most tested broadband provider in the UK, while Virgin Media is the UK's most tested ISP with 8,874,346 tests performed this year, compared to Pure Broadband's 2,692 speed tests. While looking at the fastest speeds seen from each broadband provider often doesn't tell the full story — Virgin Media is second with 5,284.34 Mbps, Pure Broadband 25th with 939.63 Mbps — looking at download speed ranges alongside the percentage of speed tests higher than 50 Mbps will give a clearer picture. In this case, Virgin Media has a better broadband speed range than Pure Broadband, ranking 15th nationally, compared to Pure Broadband coming in at 52nd place. 30% of Pure Broadband's internet speed test results were higher than 50 Mbps, compared to 61% of Virgin Media's.

Pure Broadband vs Virgin Media: Performance Ranges Overview

We class broadband speed distributions as follows: very slow under 10 Mbps; slow 10-30 Mbps; adequate 30-60 Mbps; good 60-80 Mbps; fast 80-300 Mbps; very fast over 300 Mbps.

Looking at broadband performance, 97% of Pure Broadband's internet speed tests were slow or very slow. This is worse than Virgin Media, who had only 31% of their broadband speed tests classied "slow" or worse. For the average user needing only adquate or "good" internet service, 22% of Virgin Media's download speeds fell between 30 and 80 Mbps. This is 8.5 times higher than the 3% of Pure Broadband's speed test results in the same range.

Pure Broadband Performance Ranges

Virgin Media Broadband Performance Ranges

Pure Broadband vs Virgin Media: Performance by Location

Click to use map

Fastest locations for Pure Broadband

LocationMedian Speed
97.57 Mbps
82.19 Mbps
North Lincolnshire
10.61 Mbps
8.11 Mbps
6.34 Mbps

Fastest locations for Virgin Media

LocationMedian Speed
Higham Ferrers
504.93 Mbps
Bayston Hill
486.85 Mbps
365.38 Mbps
Bracknell Forest
346.23 Mbps
342.44 Mbps
327.55 Mbps
320.44 Mbps
Mid and East Antrim
314.88 Mbps
High Legh
Cheshire East
308.22 Mbps
Saltburn, Marske and New Marske
Redcar and Cleveland
295.57 Mbps

Pure Broadband vs Virgin Media: Consumer Review Comparison

Pure Broadband Logo

3 Reviews
5 star
4 star
3 star
2 star
1 star
Virgin Media Logo

444 Reviews
5 star
4 star
3 star
2 star
1 star

Last updated: 25 Jul 2021