Pure Broadband vs BT:
Broadband Performance Comparison

Pure Broadband Logo

Performance Score
Average Download 17.93 Mbps
Average Upload 4.83 Mbps
Average Latency 10ms (smaller is better)
BT Logo

Performance Score
Average Download 35.64 Mbps
Average Upload 10.83 Mbps
Average Latency 11ms (smaller is better)
BT Broadband Plans & Prices
Broadband Only
Fibre EssentialUp to 36 Mbps£27.99/moCheck Availability
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Fibre 1Up to 50 Mbps£28.99/moCheck Availability
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Fibre 2Up to 80 Mbps£32.99/moCheck Availability
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 Pure Broadband LogoBT Logo
Service TypesVDSL, Fibre
Average Speed Test Result17.93 Mbps35.64 Mbps
Tests above 50 Mbps36%35%
Speed Range Rank41st best speed range52nd best speed range
Speed Test Rank19th fastest2nd fastest

Pure Broadband vs BT: Speed Comparison

Pure Broadband is the 28th most tested broadband provider in the UK, while BT is the UK's second most tested ISP with 8,316,218 tests performed this year, compared to Pure Broadband's 4,235 speed tests. While looking at the fastest speeds seen from each broadband provider often doesn't tell the full story — BT is first with 6,068.11 Mbps, Pure Broadband 25th with 945.14 Mbps — looking at download speed ranges alongside the percentage of speed tests higher than 50 Mbps will give a clearer picture. In this case, Pure Broadband has a better broadband speed range than BT, ranking 41st nationally, compared to BT coming in at 52nd place. 36% of Pure Broadband's internet speed test results were higher than 50 Mbps, compared to 35% of BT's.

Pure Broadband vs BT: Performance Ranges Overview

We class broadband speed distributions as follows: very slow under 10 Mbps; slow 10-30 Mbps; adequate 30-60 Mbps; good 60-80 Mbps; fast 80-300 Mbps; very fast over 300 Mbps.

Looking at broadband performance, 97% of Pure Broadband's internet speed tests were slow or very slow. This is worse than BT, who had only 49% of their broadband speed tests classied "slow" or worse. For the average user needing only adquate or "good" internet service, 42% of BT's download speeds fell between 30 and 80 Mbps. This is 16.2 times higher than the 3% of Pure Broadband's speed test results in the same range.

Pure Broadband Performance Ranges

BT Broadband Performance Ranges

Pure Broadband vs BT: Performance by Location

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Fastest locations for Pure Broadband

LocationMedian Speed
101.62 Mbps
77.63 Mbps
Kingston upon Hull
9.54 Mbps
North Lincolnshire
9.45 Mbps
8.92 Mbps

Fastest locations for BT

LocationMedian Speed
797.17 Mbps
Great Finborough
641.16 Mbps
Little Eaton
629.36 Mbps
Kinmel Bay and Towyn
534.89 Mbps
Bishop Wilton
East Yorkshire
519.91 Mbps
City and County of Swansea
485.12 Mbps
409.84 Mbps
Bowers Gifford and North Benfleet
370.47 Mbps
311.75 Mbps
308.66 Mbps

Pure Broadband vs BT: Consumer Review Comparison

Pure Broadband Logo

5 Reviews
5 star
4 star
3 star
2 star
1 star
BT Logo

631 Reviews
5 star
4 star
3 star
2 star
1 star

Last updated: 05 Dec 2021